John Paul Mitchell Systems
The Color XG Relaunch

With the refresh of Color XG, I had one goal in mind;
To create a visual that will uplift the brand and
translate brilliantly in photography while simultaneously sending a message of self-empowerment to women.

I  came up with the title "Love Your Color," which refers to loving your color, and not only the color of your hair—loving the color of your skin -

The New Naturals Palette Launch
Concept, Colors, Make-Up, Visual Design & Execution


The New Cools and Warms Palette Launch
Concept of Photography, Design & Execution


Video for Social Media
Concept, Direction, Co-Editor

New Product Leading Artistic Shot