John Paul Mitchell Systems
The Color XG Relaunch
With the refresh of Color XG, I had one goal in mind;
To create a visual that will uplift the brand and translate brilliantly in photography while simultaneously sending a message of self-empowerment to women.
I came up with the title "Love Your Color," which refers to loving your color, and not only the color of your hair—loving the color of your skin -
Video for Social Media
Concept, Direction, Co-Editor
New Product Leading Artistic Shot